Nice marketers finish last [mean ones rot in jail]

Links related to this episode: https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210513 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://amzn.to/33DRDBk (Get the book Not Nice by Dr. Aziz Gazipura) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) I’m a recovering “nice guy”... For most of my life, I struggled to speak up. I struggled to assert myself. I struggled to take up space. I struggled to feel like I could really be myself. I was desperate for approval and so I behaved in “nice” ways to avoid being rejected… This mean I was constantly hiding myself — my needs, wants and desires. I was stifling my voice. I wanted a way out.  But I didn’t like what I saw as the only other path — being “mean.” Instead of passive, aggressive.  Instead of considerate, selfish.  Instead of meek, disorderly. That didn’t fit for me. Sure, from time to time that’s all I wanted to be. I’d be hurt or angry or resentful.  And the feelings would bubble up.  And I wanted nothing more than to unleash the beast.  (And sometimes I would.  Playing hockey.  Or when our house got broken into and I attacked the guy until he ran away down our street, into the black night.) But mostly, I stuffed those feelings down. For the last 20 years or so I’ve been slowly unwinding all of that conditioning. It’s still a work in progress. But recently, I’ve been relieved to find there is a third way. Not nice, not mean.  Taking the best of both worlds, and leaving the worst behind. This is also extremely relevant to you as a mark