New Strategy - Stop Producing Social Media Content (301)

<p>Joe kicks off the show with a special announcement...a new event called <a href="https://cex.events/" target="_blank" rel= "noopener">CEX - Creator Economy Expo</a>. Joe is partnering with Brian Clark for this May in-person-only event.</p> <p>As part of the show, CEX is launching their NFT project called <a href="https://mint.cex.events/" target="_blank" rel= "noopener">CEX Never Ending Tickets</a>. Only 100 are available.</p> <p>Robert discusses <a href= "https://www.marketingdive.com/news/ad-markets-growth-exceeds-broader-economic-recovery-fueled-by-digital/610998/" target="_blank" rel="noopener">new research about the growth in advertising</a>, over the last year and into 2022. Is it real or are the numbers skewed?</p> <p><a href= "https://www.mediapost.com/publications/article/369120/if-the-newspaper-industry-is-in-such-bad-shape-wh.html?edition=124502" target="_blank" rel="noopener">M&A is taking off in the newspaper industry</a>. But what is a newspaper anyway?</p> <p><a href= "https://www.marketingdive.com/news/marriott-reveals-nfts-as-brand-readies-extended-stay-in-metaverse/611080/" target="_blank" rel="noopener">Marriott launches their new NFT program</a>. Utility or gimmick? The boys agree that it's a marketing gimmick.</p> <p><a href= "https://www.businessinsider.com/lush-ceo-happy-to-lose-13m-deleting-social-media-accounts-2021-11?nr_email_referer=1&utm_source=Sailthru&utm_medium=email&utm_content=10_things_tech&utm_campaign=Post%20Blast%20sai:%2010%20things%20in%20tech%20you%20need%20to%20know%20today&utm_term=10%20THINGS%20IN%20TECH%20YOU%20NEED%20TO%20KNOW%20-%20ENGAGED%2C%20ACTIVE%2C%20PASSIVE%2C%20DISENGAGED" target="_blank" rel="noopener">And cosmetic company Lush kills all social media content production</a>. Good move?</p> <p>In rants and raves, Joe rants about <a href= "https://davidbclear.medium.com/dont-be-stupid-post-your-words-on-more-than-one-platform-d2056dc33be" target="_blank" rel="noopener">creating content on every platform</a> and then discusses the <a href= "https://www.cnbc.c