New Startup Mindset: Sandra Shpilberg = When Silicon Valley Doesn’t Look Like You & You Start-up & Exit Anyway

<p>Deemed a Top 40 Healthcare Transformer by Medical Marketing & Media, Sandra Shpilberg is the CEO of the digital patient-finding platform SeekerHealth, which she founded in 2015. Sandra was no stranger to the medical field when she launched her successful brand, previously working in the biopharmaceutical space as Vice President of Commercial Development and Strategic Marketing for Nora Therapeutics as well as Executive Director at <a href= "https://biomarin.com/">BioMarin Pharmaceutical</a>. Additionally, Sandra is the best-selling author of <a href= "https://amzn.to/3aakVs7"><em>New Startup Mindset: 10 Mindset Shifts to Build the Company of Your Dreams</em></a>.</p> <p> </p> <p>Today, Sandra joins me to highlight insights from her book <em>New Startup Mindset,</em> which discusses the lessons learned through her journey of founding and leading SeekerHealth. Sandra shares how she approached this entrepreneurial venture, the two types of difficulties we face as founders, and insights into the exit process. Sandra also discussed whether inspiration is necessary for creation, why it is crucial to address burnout as an entrepreneur, and the importance of prioritizing mindset and personal growth as a founder.</p> <p> </p> <p>“There really is no way to create new things if you’re not pushing yourself to be a beginner.” - Sandra Shpilberg</p> <p align="center"> </p> <p><strong>Today on When She Founded:</strong></p> <ul> <li>How the lessons in Sandra’s book <em>New Startup Mindset</em> helped her succeed with her book launch</li> <li>Sandra’s career journey and the myths she busted as she launched SeekerHealth</li> <li>The problem that Sandra set out to solve through her brand and how she found the conviction to pursue her vision</li> <li>Why clinical trials are so important in the eyes of patients and the current focus for most clinical trials</li> <li>The importance of inner mindset and how Sandra intervened with her inner critic</li> <li>The value of a professional network and how Sandra found her early customers<