Neil & Eric's Best Unexpected CRO Wins | Ep. #26

<p>In Episode #26 Eric and Neil talk about their CRO “wins.” These unexpected successes drove more traffic and closed more sales. Learn what you can do to see the same results.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:22 – The best unexpected/weird CRO wins</li> <li>00:39 – Conversion rate optimization: CRO</li> <li>01:15 – SEO and CRO go hand in hand</li> <li>01:30 – How Eric made transcripts for videos to boost SEO</li> <li>02:10 – Letting people “log in” with Facebook, Twitter, or Google instead of using form fields</li> <li>03:00 – Moving products out of the eye frames</li> <li>03:40 – Using a story format</li> <li>04:20 – There are a lot of tests you can run <ul> <li>04:30 – <a href="http://conversionxl.com/">ConversionXL</a>, <a href="http://www.conversion-rate-experts.com/">Conversion Rate Experts</a>, and <a href="http://swiped.co/">Swiped.co</a></li> <li>04:40 – The <a href="http://archive.org/web/">Wayback Machine</a></li> </ul> </li> <li>04:58 – Check out Google Search Console <ul> <li>05:10 – Take the keywords from Google and run a test</li> <li>05:35 – See an increase in traffic after 30 days</li> </ul> </li> <li>06:06 – A final test: update posts over and over <ul> <li>06:40 – Updated posts move higher in the rankings</li> </ul> </li> <li>07:15 – Leave us a rating or review! Let us know what you like and what you don’t!</li> </ul> <h3>3 Key Points:</h3> <ol> <li>SEO and CRO go hand in hand.</li> <li>Use stories to get better results.</li> <li>Update your posts to move them higher up in the rankings.</li> </ol> <h3>Resources Mentioned:</h3> <ul> <li><a href="http://conversionxl.com/">ConversionXL</a>, <a href= "http://www.conversion-rate-experts.com/">Conversion Rate Experts</a>, and <a href="http://swiped.co/">Swiped.co</a> – Tools to help you run tests on your site</li> <li><a href="http://archive.org/web/">Wayback Machine</a> – How to see what successful sites have done over time</li> </ul> <p><span style="font-size: 10pt;"><strong>Leave some feedback:</strong></span></p> <ul> <li><strong