Navigating a Business Through Crisis

<p>Meet Likitha Maddukuri, CEO and co-founder of Terra Greens, and Baba Shiv, Stanford Graduate School of Business Professor of Marketing, and hear how unprecedented adversity can create incredible opportunity … when you have the right mindset.</p><p>Running an organic produce business in India could be seen by many as challenging enough, but the pandemic of 2020 had other plans. With a national lockdown, supply chain disruptions,&nbsp;and a limited labor force, Likitha had to quickly figure out how to create a culture that would motivate and inspire her employees to not just survive, but to thrive.</p><p>Creating a culture of gratitude, constant communication, and showing up for each other were her keys to success. “For the first time I had to sell the business and the vision to my people and make them believe that we will emerge stronger.”</p><p>Professor Shiv, an expert in neuroeconomics and decision making, discusses how Likitha’s innovative mindset made all the difference — approaching challenges with a desire for opportunity rather than a fear of failure. Listen to Likitha’s story and Professor Shiv’s guidance and get inspired.</p><p><br></p><p>Resources:</p><p>Terra Greens: <a href="http://www.terragreensorganic.com" rel="noopener noreferrer" target="_blank">http://www.terragreensorganic.com</a></p><p>Stanford Seed: <a href="http://stanfordseed.co/Grit" rel="noopener noreferrer" target="_blank">http://stanfordseed.co/Grit</a></p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.</p>