My (Un)Sexy Strategy for Business Growth

<p>Around 2013, I completely tapped out my market. </p><p><br/></p><p>I was photographing luxury weddings for $15,000-$20,000 - but could only do 25 a year (due to travel).  </p><p><br/></p><p>I was also hosting in-person educational events and creating digital products for other photographers.</p><p><br/></p><p>I wanted to do MORE… but I knew I needed to shift my strategy to scale <em>(because there is only one of me!)</em></p><p><br/></p><p>So I did a business audit. I’m not gonna lie to you… It wasn’t the MOST FUN. </p><p><br/></p><p>You wanna know what IS fun? Running a growing business that serves people well, is profitable, and provides a way for me to sip on frosty beverages on a beach vacation whenever I want to! <br/><br/>But the only way to do that was to do a business audit. So I buckled down and did it. </p><p><br/></p><p>Click play to hear the six-step audit framework I’ve developed and how you can implement it right away… I promise you’ll be glad you did!  </p><p><br/></p><p>[00:02:18] Why auditing your business strategy is important for long-term growth.</p><p><br/></p><p>[00:04:41] The importance of revisiting your goals and aligning them with your vision.</p><p><br/></p><p>[00:06:44] How to stay ahead of the curve and identify market gaps.</p><p><br/></p><p>[00:09:04] Ways you can leverage team skills, strengths, and interests to meet increased demand.</p><p><br/></p><p>[00:10:12] Tips to improving customer satisfaction through customer feedback and data</p><p><br/></p><p>[00:11:20] How to evaluate expenses and make cost-saving decisions by cross-training team members.</p><p><br/></p><p>[00:12:22] Why you need to establish key performance indicators (KPIs) and measure progress towards goals.</p><p><br/></p><p>[00:14:17] How to create your “Business Strategy Audit Document” to keep all of your decisions in one place.</p><p><br/></p><p>[00:14:30] Three ways to measure the performance of your new business strategy.</p><p><br/></p><p>After you listen to this episode, I encourage you to listen to <a h