My Headline Writing Trick—And I'm NOT A Pro Copywriter

<p><span style="font-weight: 400;">Warning—this episode is a lil' deep. But this is one of the greatest hook-writing tricks I've created and I use it CONSTANTLY. Here goes… </span></p> <p><span style="font-weight: 400;">"How do you define a hook?" This has been a question of mine for about 4 years and every time I answered it, I came closer to attracting the dream customer. </span></p> <p><span style="font-weight: 400;">In that process, I figured out some serious headline writing strategies that speak to the person who needs and wants my offer. Because if you’re don’t know who your dream customer is, all the best copy in the world won’t do much.</span></p> <p><span style="font-weight: 400;">Today I’ll share my hook-writing strategies and if you register for</span> <a href= "https://offerlaunchpad.com/live-event-v1"><span style= "font-weight: 400;">OfferLaunch Pad 2020</span></a><span style= "font-weight: 400;">, we will go through the entire process together… </span></p> <p><strong>Key takeaways:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How to get your message to the next level (00:57)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">You need to zero in on your dream customer (02:49)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Do you have a troubleshooting framework set up? (06:24)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What to do when you change your dream customer (08:44)</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Here’s how to position your offers so they SELL (11:26)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The three things you need to be clear about (14:56)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The chance to learn all my cashflow strategies (18:49)</span></li> </ul> <p><strong>Additional resources</strong></p> <p><span style="font-weight: 400;">Get your ticket for</span> <a href="ht