My Content Marketing Isn't Working. What Should I Do?  | Ep. #792

<p><span style="font-weight: 400;">In episode #792, Eric and Neil discuss what you should do when your content marketing isn’t getting you any traffic or sales. Tune in to hear how you can turn things around.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topics:</span> <em><span style="font-weight: 400;">My Content Marketing Isn't Working. What Should I Do?</span></em></li> <li><span style="font-weight: 400;">[00:40] When Eric joined Singlegrain, their traffic was flat.</span></li> <li><span style="font-weight: 400;">[01:03] They audited their work and found the articles were low-quality and the algorithm wasn’t picking anything up in their content.</span></li> <li><span style="font-weight: 400;">[01:52] There are two camps: Blogger with no traffic, blogger with traffic but no sales.</span></li> <li><span style="font-weight: 400;">[02:10] If you don’t have traffic, try using</span> <a href= "https://www.semrush.com/"><span style= "font-weight: 400;">SEMRush</span></a> <span style= "font-weight: 400;">to figure out what is going wrong.</span></li> <li><span style="font-weight: 400;">[02:20] If a keyword has a high CPC, it means that the traffic is worth more.</span></li> <li><span style="font-weight: 400;">[03:00] If you aren’t making sales, you probably need to be more aggressive and use exit pop-ups, sliders, opt-ins, email marketing, drips, etc.</span></li> <li><span style="font-weight: 400;">[03:30] You will start seeing revenue when you create funnels.</span></li> <li><span style="font-weight: 400;">[03:47]</span> <a href= "http://www.ahrefs.com/"><span style= "font-weight: 400;">Ahrefs</span></a> <span style= "font-weight: 400;">has a keyword difficulty tool that shows how difficult it is to rank for a given keyword.</span></li> <li><span style="font-weight: 400;">[04:35] Your content may not take off right away, but if you use the aforementioned techniques, it will go well for you.</span></li> <li><span style="font-weight: 400;">[04:52]