My #1 lesson from the late, great Joe Sugarman

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐ 📙 https://amzn.to/3tNuj1T (The Adweek Copywriting Handbook by Joe Sugarman [Amazon]) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode?  Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220330 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220330 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220330 (Apply to work with Roy) Legendary copywriter, marketer, and entrepreneur Joseph Sugarman passed away last week… Maybe you know him for his best-selling book, The Adweek Copywriting Handbook. Or for his previous books, Triggers, Advertising Secrets of the Written Word, Marketing Secrets of a Mail Order Maverick, and Success Forces. Maybe you know him as the founder and face of the famous mail order electronics company, JS&A. Or for his biggest pop culture success, BluBlocker Sunglasses. Add up all his successes and he’s truly a modern legend — and deserving of Brian Kurtz’s title of “Titan.” I saw him speak at least twice (at AWAI and The Titans of Direct Response) and enjoyed a little time with him at each event. And in all my studies of Joe, and in all I learned from him, ONE LESSON stands above all the rest… https://youtu.be/cMagc3TFdoY (In today’s episode I share my #1 lesson from the late, great Joe Sugarman…) Yours for bigger breakthroughs, Roy Furr