Music Merchandising with Night Owls Print | Fulfillment, Profit First, and Screen Printing

<div>Music merchandising isn’t an easy game. Neither is fulfillment for major bands, brands, and businesses. But Night Owls Print in Texas have mastered their craft: “We make things your customers WANT to wear.” Their vibrant water based screen prints are a testament to how seriously the team has dedicated themselves to putting quality first. Now the game has moved beyond screen printing – jumping to vinyl, pins, mugs, Nalgene bottles, hot sauces and just about everything else under the sun that people want to buy. </div> <div>Hear from Night Owls' Eric Solomon about everything from how they got into music fulfillment and merchandising to their (good!) struggles with the Profit First program. This is another candid and insightful interview for the PrintHustlers Podcast. A huge thanks to the Night Owls for opening up about their business, their techniques, and the future!</div> <div>-----<br> QUESTIONS AND TOPICS<br> Click the links below to jump to a question or topic!</div> <div>2:00 What we do in the shop during holidays</div> <div>2:45 About Night Owls Print</div> <div>4:00 What goes into the logistics of music merchandising?</div> <div>8:30 Does fulfillment mean more than t-shirts? What else does Night Owl Printing fulfill?</div> <div>9:15 What pushed you to try fulfillment and other types of vertical integration?</div> <div>10:10 Why meeting Matt &amp; Kim, a big touring act, led to doing fulfillment</div> <div>11:00 How do you decide what kind of things to do fulfillment for?</div> <div>12:00 “500 records is...5 feet high and 5 feet deep Where do you put it? How do you store them? Vinyl is climate-sensitive! You can’t just put it in a hot warehouse!”</div> <div>13:00 The biggest lesson from COVID.</div> <div>13:40 How do you manage your shop? What kind of tech do you have?</div> <div>14:28 ShipStation</div> <div>14:48 Shopify</div> <div>15:10 Bartender</div> <div>15:50 How do you price fulfillment and merchandising as a service?</div> <div>18:40 Is it about price, or about creating something great for the e