Modern Political Campaigns with Michael D. Cohen CEO Cohen Research Group

<p><strong>Michael D. Cohen Ph.D.</strong> is the CEO of the Cohen Research Group, a political, public affairs and corporate research firm    He is also the author of the book <strong>Modern Political Campaigns: How Professionalism, Technology and Speed Have Revolutionized Elections. </strong> Based on his own experience as a Republican party and campaign advisor, pollster, teacher, and researcher, this book connects many of the campaign and advocacy activities that are changing as a result of the move to a digital campaign environment.<strong><br /></strong></p> <p>We talk about:</p> <ul> <li>The broad audience for a book about political campaigns</li> <li>Transitioning from a traditional campaign to a digital approach for political and advocacy activities</li> <li>Value of data-driven targeting to efficiently find voters</li> <li>Building coalitions and tools that are driving GOTV</li> <li>Electronic campaigning and fundraising in the age of COVID-19</li> <li>How the Congress in your Pocket app is being deployed to enable voters to reach out directly to their members of Congress about Ukraine</li> </ul> <p>@MPCampaigns @CiyP #PoliticalCampaigns #DigitalPolitics #Fundraising #COVID #GOTV #ElectronicCampaigning #StandWithUkraine</p> <p><strong><a title="Cohen Research Group" href= "http://michaelcohen.us" target="_blank" rel= "noopener">michaelcohen.us</a></strong></p> <p><a title="Michael Cohen" href="http://michaelcohen.us" target= "_blank" rel="noopener"><img style= "display: block; margin-left: auto; margin-right: auto;" src= "https://assets.libsyn.com/secure/show/69800/Modern.jpg" alt= "Modern Campaigns" width="169" height="254" /></a></p>