Modern Marketing Innovations for the Cinema
Stervann Okouo
24 min
Business & Finance
Description
Eliot Hamlisch, Chief Marketing Officer – AMC Theatres, discusses the influence of COVID-19 on theatre attendance, the impact of streaming services on the movie-watching experience, and anticipates upcoming blockbuster hits.
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steve_C
Episodes
1
Modern Marketing Innovations for the Cinema
Stervann Okouo