Modern Day Marketers #9: WTF is Frictionless Content?

<p>Brett gives Jonathan a chance to rant about frictionless content. Bad outdated marketing focused on finding as many leads as possible, without considering the customer experience, resulting in bad leads and a bad taste in everyone’s mouth. The Juice is on a mission to change B2B marketing for the better, providing frictionless content and encouraging others to do the same. </p><p>0:00 Intro <br>1:18 Conversation with Jonathan <br>4:40 Frictionless content <br>6:55 Nobody wants to be a lead <br>8:40 Pressure from bosses <br>11:08 Trash leads <br>13:04 Customer experience <br>14:30 Measure by revenue <br>17:00 Attribution tracking <br>20:00 Vulnerability, long-term mindset <br>24:14 Outro </p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a><br><a href="https://thejuice.webflow.io/the-blend">Sign up for The Blend</a> (weekly newsletter from The Juice)</p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Jonathan:| <a href="https://twitter.com/JDGandolf">Twitter </a>| <a href="https://www.linkedin.com/in/jonathan-gandolf/">LinkedIn</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>