Modern Content Marketing with Amanda Natividad

<p>Do you know what "zero click content" is? Our guest on this show coined the phrase and her approach to content development is super interesting. You might be reconsidering your social media strategy after hearing her on this one!</p> <p>"But if we're posting valuable content -- that people can consume just bite-sized pieces of -- or get that discrete value from just by scrolling through, we're going to increase our impressions. And then over time, ultimately, drive more traffic to our site or increase conversions from those impressions."</p> <p>The creator economy continues to evolve and Amanda Natividad will help us to be refreshing! Join us to explore a modern way to approach content marketing.</p> <p>Our guest</p> <p><a href='https://www.linkedin.com/in/amandanat/'>Amanda Natividad</a> Amanda is VP of Marketing for audience research startup, <a href='https://sparktoro.com/'>SparkToro</a>. In her spare time, she writes a marketing newsletter called <a href='https://www.instagram.com/amandanat/'>the Menu</a> (with over 10k subscribers) and teaches <a href='https://maven.com/amandanat/content-marketing'>Content Marketing 201</a>. She’s also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox.</p> <p>Resources from Amanda:</p> <p class="p1"><a href='https://sparktoro.com/blog/zero-click-content-the-counterintuitive-way-to-succeed-in-a-platform-native-world/'>Original post on Zero-Click content</a></p> <p class="p1"><a href='https://jayacunzo.com/blog/different-better-than-better-refreshing-is-best'>Being refreshing, not different</a> </p> <p class="p1"><a href='https://sparktoro.com/blog/5-minute-whiteboard-zero-click-marketing-101/'>Zero-Click marketing</a></p> <p class="p1">Amanda's book reco: <a href='https://www.amazon.com/Lost-Founder-Painfully-Honest-Startup/dp/0241290929'>"Lost and Founder</a>" by Rand Fishkin