Misunderstood Sales Strategies & How This Costs Your Business

<p><span style="font-weight: 400;">Today Nikki is discussing the misunderstood sales strategies she is seeing and how this can affect your business. Nikki is giving her perspective on these strategies and hopes this episode will have you approaching your sales conversations a little differently, plus much more on this episode of the</span> <a href= "https://yoursalesmaven.com/maven/podcast-sales-maven-show/"><span style="font-weight: 400;"> Sales Maven Show.</span></a></p> <p><span style="font-weight: 400;">Have you been told not to post your pricing? Listen as Nikki shares why she believes this strategy only works for you and not for your client or prospect. Another misunderstood strategy is that sales are in the follow-up. Nikki says it isn't just about the follow-up, your message needs to be on point, and it needs to reach people that need what you are offering; otherwise, you will only get crickets. If you want to hear why Nikki believes you need to be careful using the strategy of sales is a numbers game, you will want to listen to this episode.</span></p> <p><span style="font-weight: 400;">Do you know the difference between marketing and sales? Marketing is to bring leads into your business, while sales are to close those leads, so the strategy of spending more money on marketing and you will close more sales doesn't work unless you know how to close the sale. The last very misunderstood concept that Nikki talks about that makes her cringe is the concept of focusing on a client's pain points. Listen as Nikki shares what the concept actually means and why it should never be used in your marketing or sales conversations.</span></p> <p><span style="font-weight: 400;">Nikki wants to invite you to join the</span> <a href= "https://yoursalesmaven.com/society/"><span style= "font-weight: 400;">Sales Maven Society</span></a><span style= "font-weight: 400;">, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boos