Mike Meissner – Stop, Think, and Listen to Avoid Losses in Your Start-Up

<p><a href= "https://www.linkedin.com/in/mike-meissner-21028228/?originalSubdomain=es"> <strong>Mike Meissner</strong></a> <span style= "font-weight: 400;">is an entrepreneur, a people-oriented leader, and an industry expert in logistics and supply chain management as well as biological and environmental testing. He proudly wears 20 years of professional experience in many countries across Europe, the Middle East, the Americas, and the Asia Pacific, where he built several successful businesses “just for pleasure really.”</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>“We now invest in better quality and higher prices, and we shorten times. This means fewer headaches and issues. We provide what we promise.”</strong></p> <p><span style="font-weight: 400;">Mike Meissner</span></p> <p><span style="font-weight: 400;"> </span></p> <h2><strong>Worst investment ever</strong></h2> <h3><strong>Barbeque, wine, business idea</strong></h3> <p><span style="font-weight: 400;">Mike and a friend had a barbecue a few months ago. After the second bottle of wine, they joked about inventing a digital container that would keep the required transportation temperature throughout the journey.</span></p> <p><span style="font-weight: 400;">The next morning, when sober, Mike and his friend researched their idea intensively. They found out that this kind of box doesn’t exist. So they started developing it from a design and an engineering point. Eventually, they came up with a fantastic container in different sizes for different commodities.</span></p> <h3><strong>The novel box</strong></h3> <p><span style="font-weight: 400;">The box is charged like a mobile phone for four and a half hours, you set your desired temperature, you lock it and the box guarantees to maintain this very same temperature for the next 72 hours. It has an integrated SIM card and sends push notifications with details such as the patient file, the box’s current location, who’s handling your product, at what humidity, luminosity, and at what tempera