Mike Capuzzi: Creative Marketing with a Book

<p><strong>In this episode, Steve Fretzin and Mike Capuzzi discuss:</strong></p><ul><li>Writing a quality book to stand out from the crowd. </li><li>Why you should write a shook. </li><li>Self-publishing versus working with a publisher versus a hybrid approach. </li><li>Getting the buzz of the book out. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>Most people have not written a book. It is a way to differentiate yourself from your competition. </li><li>Writing a shook - a short, helpful book - is a great option as most people don’t have time or attention spans for longer books. </li><li>Self-publishing gives you more control than you would have with a big publisher. However, it does mean you have more responsibility for marketing and promoting your book. </li><li>The key thing is the relationship you have - this may be online, on various social media platforms, or even with local businesses where your potential clients may be. </li></ul><p> </p><p><i><strong>"When you are a book author of a quality book, it definitely positions you differently. In this day and age, a lot of people put a lot of respect on quality book authors."</strong></i><strong> —  Mike Capuzzi</strong></p><p> </p><p><strong>Connect with Mike Capuzzi:  </strong></p><p>Website: <a href="https://bitesizedbooks.com/">https://bitesizedbooks.com/</a></p><p>Website: <a href="https://mikecapuzzi.com/">https://mikecapuzzi.com/</a></p><p>Podcast: <a href="https://authorfactor.com/">https://authorfactor.com/</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/mikecapuzzihelps/">https://www.linkedin.com/in/mikecapuzzihelps/</a></p><p>Get your FREE copies of Mike’s Magic Kit here!: <a href="https://mikecapuzzi.com/magic">https://mikecapuzzi.com/magic</a></p><p> </p><p><strong>Thank you to our Sponsors!</strong></p><p>Legalese Marketing: <a href="https://legaleasemarketing.com/">https://legaleasemarketing.com/</a></p><p>Moneypenny: <a href="https://www.moneypenny.com/us/">https://www.moneypenny.com/us/</a></p><p>Practice Panther: <a