Midterm Trends in Targeting Voters with Matthew Hedberg Semcasting

<p><strong>Matthew Hedberg</strong>, VP General Manager, Professional Services, at Semcasting shares what he expected to happen in the 2002 midterms  and what really happened in the roll-out and targeting of political digital ad campaigns. </p> <p>We talk about:</p> <ul> <li>Hesitancy of campaigns to buy digital ads early in the campaign cycle</li> <li>How campaigns factored in early voting audiences when determining digital ad spends</li> <li>The continuing reliance on traditional television ad campaigns </li> <li>Pros and cons of nationalization of campaigns to drive fundraising</li> <li>Early interest from down-ballot races in 2023 and national campaigns in 2024</li> </ul> <p>@Semcasting #PoliticalAds #DigitalAds #Voters #Fundraising</p> <p><strong><a title="Semcasting" href="http://Semcasting.com" target="_blank" rel="noopener">Semcasting.com</a></strong></p> <p><a title="Semcasting" href="http://Semcasting.com" target= "_blank" rel="noopener"><strong><img style= "display: block; margin-left: auto; margin-right: auto;" src= "https://assets.libsyn.com/secure/show/69800/semcasting.png" alt= "Semcasting" width="225" height="225" /></strong></a></p>