Michigan Business Beat | Alyssa Troub, LAFCU Earns 3 National Marketing Awards

Chris Holman spends some time with Alyssa Troub, Marketing and Communications Specialist, LAFCU, Lansing, MI. Their topic of discussion for this interview is that LAFCU earns 3 national marketing awards. So, Alyssa, tell us about the 3 national marketing awards LAFCU just won. Was this just in a credit union category in which LAFCU was recognized with the Service Industry Advertising Awards? Tell us more about LAFCU's Listen & Learn program. What about Act with Love & Equality Art Initiative, what did that entail? Are there any similar projects underway by LAFCU at this time, that might be up for awards next year? LANSING, Mich. — Two LAFCU programs have been recognized in the 19th Annual Service Industry Advertising Awards competition, one earning awards in two categories. Both programs earned a Gold award, the highest in the category. The categories and winning LAFCU programs are: · Total Public Relations Campaign category o Gold — LAFCU Listen & Learn Program o Silver — LAFCU Act with Love & Equality Art Initiative · Equality & Diversity category o Gold — LAFCU Act with Love & Equality Art Initiative “These unique programs have community outreach and support in common,” said Kelli Ellsworth Etchison, LAFCU chief marketing officer, and chief diversity officer. “One was born out of the pandemic and the need to help children develop good reading habits even when they could not physically be in school. The other initiative sprung from racial tensions and unrest surrounding the murder of George Floyd and others. “We share these awards with many incredibly talented people and community-minded organizations and businesses that joined our effort to positively impact the people of Michigan.” The SIAA competition recognizes advertising excellence of service industry providers. Of the more than 1,200 entries, about 12 percent earned Gold awards. Judges reviewed entries for execution, creativity, quality, consumer appeal, and overall breakthrough content. Both programs were supported by strategic public relatio