Michael Zakkour | 5 NEW DIGITAL’s Predictions For 2022 In China

<p><strong>Topics Discussed and Key Points:</strong></p><p>●      Major trends across China eCommerce and consumer behavior in the past year</p><p>●      Categories that are doing really well in China today</p><p>●      Non-traditional categories that are on the way up</p><p>●      The younger generation’s move “back to basics” and “materialism fatigue”</p><p>●      Finding the keys to finding purchase motivation amid China’s “post-consumer high”</p><p>●      China’s anti-monopoly policies and their long-term implications</p><p>●      What digital online platforms Michael is most excited about</p><p>●      The rising dominance of “information capitalism” and its implication on culture</p><p>●      Bridging the in-store and the digital experience</p><p>●      Why live streaming has not taken off in North America yet (and when it will)</p><p><strong> </strong></p><p><strong>Episode Summary:</strong></p><p>Today on The Negotiation, we talk with Michael Zakkour, founder of 5 NEW DIGITAL, an exclusive consulting organization that advises its clients on strategy, structure, implementation and transformation in the age of the digital industrial revolution - across the "5 New" - New Retail, New Technology, New Finance, New Supply Chain and New Manufacturing. He is also the author of "New Retail: Born in China, Going Global.” </p><p>We look back on the past year and note the major developments across China's eCommerce and consumer behavior.</p><p>Michael says, “What we’re really seeing now is a blending of the idea of, ‘What is eCommerce?’ with the idea of, ‘What is social commerce?’” He contends that this is an inevitability that was fast-forwarded as a result of the pandemic. The typical Chinese consumer now no longer sees a distinction between the two—that live streaming, AR, VR, ER, and the like are now one and the same. “It’s all becoming part of this larger-than-life, technicolor, robust experience of shopping.”</p><p><br>He then goes into the current and rising trends in the market, which turn out to large