Michael Liebowitz: Articulation in Marketing and Business Development

<p><strong>In this episode, Steve Fretzin and Michael Liebowitz discuss:</strong></p><ul><li>Behavioral neurology and how it relates to business development. </li><li>Understanding your business identity and your identity in your business. </li><li>Belief alignment, story connection, and the message you are conveying.</li><li>Talking about the money and criteria for success early in the discovery process. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>All businesses are personal, all great businesses are very personal. </li><li>The biggest mistake businesses of all sizes make is talking about what they do, and not what it means. </li><li>Start with the outcome, then follow it up with the belief system. </li><li>You need to talk about your business in a way that makes people want to work with you. </li></ul><p> </p><p><i>"We are excellent BS detectors. And what I mean by BS is Belief System. We learn this at a very young age. We intuitively know when someone is saying something they don't really believe."</i> —  Michael Liebowitz</p><p>Get a free copy of Steve’s book <i>“Sales-Free Selling”</i> here: <a href="http://www.fretzin.com/sales-free-selling">www.fretzin.com/sales-free-selling</a></p><p> </p><p><strong>Thank you to our Sponsors!</strong></p><p>Get Staffed Up: <a href="https://getstaffedup.com/bethatlawyer/">https://getstaffedup.com/bethatlawyer/</a></p><p>Overture: <a href="https://overture.law/">https://overture.law/</a></p><p>Get Visible:<a href="https://www.getvisible.com/"> https://www.getvisible.com/</a></p><p> </p><p><strong>Episode References: </strong></p><ul><li>ProVisors: <a href="https://provisors.com/">https://provisors.com/</a></li><li>Pivot: <a href="https://podcasts.apple.com/us/podcast/piv">https://podcasts.apple.com/us/podcast/piv</a></li></ul><p> </p><p><strong>About Michael Liebowitz:</strong> Michael creates messages that make more money. Lots of business owners struggle finding that one, perfect message that grabs attention, differentiates, and inspires people to want