Meyru's Nic Grunewald on the Power of Authenticity in Social Media

<p>After self-recording their debut album, <em>Good to See You</em>, New York indie rockers Meyru supported the album's release with a series of sold-out shows all over New York City, San Francisco, Atlanta, DC, and Charlotte. The album’s single <em>She</em> found breakaway success on streaming platforms, allowing Meyru to reach a truly global fanbase. Lead singer Nic Grunewald sits down with Brian and Nick to discuss the band's future plans and new single "I'd Ask... But I Know You're Alright", as well as the strategies that are working for an indie band in a post-Covid world.&nbsp;</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p>[0:55] Nic tells us about moving to New York City as a musician starting out, and the difficulties of dealing with the pandemic in 2020.</p> <p>[4:34] How the band got in touch with legendary sound engineer Dan Millis.</p> <p>[6:58] Nic discusses the digital avenues and strategies that are working for Meyru, and how to hold onto fans and keep them engaged.</p> <p>[15:40] How Meyru manages their social media and figured out what works and feels authentic for them.</p> <p>[19:07] Meyru’s approach to live-streaming.</p> <p>[24:00] How digital media like YouTube, Spotify, and TikTok is changing the way artists release and write songs.</p> <p>[34:33] The genesis of Meyru’s new single “I’d Ask... But I Know You’re Alright,” and what makes something a pop song.</p> <p>[38:52] Hear “I’d Ask... But I Know You’re Alright”</p> <p><br></p> <p>Follow Meyru on <a href="https://www.instagram.com/meyrumusic/?hl=en">Instagram</a> and <a href="https://open.spotify.com/artist/4keWylzqUIJiaFfq6Ox0nB">Spotify</a>.</p>