Metrics you should prioritise on Instagram and why

<p>As a mortgage broker, using Instagram to market your business can be incredibly valuable, but knowing which metrics to measure is crucial to your success. In this article, we&apos;ll take a look at the most important metrics to prioritize on Instagram and explain why they matter.</p><p>Firstly, it&apos;s important to avoid focusing on the wrong metrics such as followers, likes, shares, and views. These metrics may seem important, but they are not the main drivers of success. Instead, there are several other metrics that you should be measuring to ensure that your Instagram marketing strategy is working well.</p><p>The first metric to focus on is external link taps. This measures how many people are clicking on the links in your profile, such as calls to action or links to your website. By measuring this, you can see if people are converting and taking action based on your posts.</p><p>The second metric to prioritize is saves. When someone saves your content, it means they find it valuable enough to come back to later. This is a strong indicator that your content is resonating with your audience, and you should consider creating more content like that in the future. Saves are particularly useful when it comes to carousels, which can provide more blog-style content for your audience.</p><p>Shares are another metric to keep an eye on, but only for educational content. When someone shares your content, it shows that they find it valuable enough to pass on to others. This can help increase your reach and trigger more views.</p><p>By focusing on these metrics, you can measure the effectiveness of your Instagram marketing strategy and adjust accordingly. Remember, it&apos;s not just about views or followers, but about converting your audience into clients. By measuring the right metrics, you can ensure that your Instagram marketing efforts are successful and drive business growth.</p><p>⚫️ FREE LEAD GEN CONTENT FOR MORTGAGE BROKERS SESSION 🟡</p> <p><a href='https://ashborland.teachable.com/p/lead-gen-content-for-mort