Melea McRae—You Know Content Is King. Here’s How To Make It Work For You

<p><span style="font-size: 14pt;"><strong>Hear why robust, targeted marketing is the wisest investment you can make</strong></span></p> <p>Want to get energized about how to effectively market your business and present it to the world in the best possible light? Listen to my interview with Melea McRae, a “fractional chief marketing officer.” What’s that, you ask? According to Melea, it’s when companies like hers (<a href="https://cruxkc.com/">Crux</a>) “joins with an in-house team to execute on a strategy and provide additional bench strength for marketing departments.” As you’ll hear, Melea is on the cutting edge of what it takes to stand out amidst the clutter today and persuade potential buyers to want to connect with you. Listen, learn and share!</p> <p><strong><span style="font-size: 12pt;">Watch and listen to our conversation here</span></strong></p> <p><a href="https://www.youtube.com/watch?v=JvZj34mF5qc" target= "_blank" rel="noopener"><img class= "aligncenter size-full wp-image-34239" src= "https://www.simonassociates.net/wp-content/uploads/2023/07/Melea-video.jpg" sizes="(max-width: 1273px) 100vw, 1273px" srcset= "https://www.simonassociates.net/wp-content/uploads/2023/07/Melea-video.jpg 1273w, https://www.simonassociates.net/wp-content/uploads/2023/07/Melea-video-300x126.jpg 300w, https://www.simonassociates.net/wp-content/uploads/2023/07/Melea-video-1024x430.jpg 1024w, https://www.simonassociates.net/wp-content/uploads/2023/07/Melea-video-768x323.jpg 768w" alt="" width="1273" height="535" loading="lazy" /></a></p> <p><strong>Some important points for you to consider from our conversation today</strong></p> <ul> <li>Do you really feel the marketing people you’re working with understand your business?</li> <li>It’s all about how to differentiate your message so that you’re standing out of that sea of sameness.</li> <li>There’s so much competition in every industry today. It’s easy to start a business, but really hard to grow it to that next level and scale it if you’re not making a wise marketing invest