Maximizing Your Podcast Reach: The Power of Programmatic Advertising - LIVE Replay!

<p>Today's episode is a replay of our live event, Maximizing Your Podcast Reach: The Power of Programmatic Advertising!</p> <p>Podbean's Head of Events, Norma Jean Belenky, SVP of Advertising, Kerry Tracey and former SVP of Content & Partnerships, Rob Greenlee, get into the details of how programmatic advertising for your podcast actually works and how to use it to your advantage to make money from your podcast! </p> <p>"The biggest power of programmatic for smaller podcasts is that it allows them to get Fortune 500 and Fortune Thousand companies that would never advertise on a single show." - Kerry Tracy</p> <p>In this episode, you will learn:</p> <ul><li> <p>Discover the advantages of programmatic advertising for podcasters and advertisers.</p> </li> <li> <p>Learn the secrets of targeting specific audiences using data-driven programmatic ad buying.</p> </li> <li> <p>Uncover the perfect balance of ad loading and frequency for effective podcast ads.</p> </li> <li> <p>Find out how to utilize third-party data for brand suitability and targeted ads.</p> </li> <li> <p>Master the techniques for measuring success and ROI in podcast advertising campaigns.</p> </li> </ul> Resources: <p>Learn more about <a href='https://www.podbean.com/enterprise/enterprise-podcast-solution'>Podbean's Enterprise and Business solutions</a> that are trusted by industry leaders world wide,  read case studies and more.</p> <p class="p1">Subscribe to our email newsletter to get updates from the team head over to: <a href='https://www.podbean.com/email-subscribe'>https://www.podbean.com/email-subscribe</a></p> Re-watch the full video version of today's episode on <a href='https://www.youtube.com/watch?v=7YVoppemxlc'>Podbean's YouTube channel</a>.    <p>Sign up for all of Podbean's Free Live Events here:</p> <p><a href='https://www.eventbrite.com/o/podbeancom-31329492977'>https://www.eventbrite.com/o/podbeancom-31329492977</a> </p>   Other episodes you'll enjoy: <p class="p1"><a href='https://www.podbean.com/eas/pb-apjbd-13a133f'>Maximiz