Matthew Lakajev - Sales prospecting: Massive action

<p>Matthew fell into sales and before long he was a top performer at Zoom.</p> <p> </p> <p>It clicked when he realised that the harder he worked the more money he could earn.</p> <p> </p> <p>He puts his success down to being able to undertake the same repetitive motions whilst working out how to do more and make it more refined.</p> <p> </p> <p>Perhaps being a champion latte artist had something to do with this and certainly where he draws his inspiration from did and still does.</p> <p> </p> <p>Our conversation switches from past to present and future with a particular focus on the impact AI can have.</p> <p> </p> <p>He shares how he is already using elements of this as he launches a new and highly targeted business.</p> <p> </p> <p>Will AI reduce the importance of people in the sales process?</p>