Matt McGowan - Exploring The Future of Snapchat

<p>Today we're talking Snapchat, augmented reality, social media, and the future of ecommerce with Matt McGowan.</p> <p>Matt is the Director and General Manager of Snapchat, Canada; the camera company that owns Snap Inc., Spectacles, Toronto based Bitmoji, and Zenly.</p> <p>There's no one better person to walk us (Snapchat-noobs) through the true value and what the future holds for Snapchat.</p> <p>Tune into this special episode to get all the details… Then <a class="c-link" tabindex="-1" href= "https://hustleandflowchart.com/discord/" target="_blank" rel= "noopener noreferrer" data-stringify-link= "https://hustleandflowchart.com/discord/" data-sk="tooltip_parent" data-remove-tab-index="true">join us in the Discord community</a> to discuss.</p> <p><strong>Some Topics We Discussed Include:</strong></p> <ul> <li>Matt's Story and all his various businesses and exits</li> <li>How Snapchat Allured Matt in</li> <li>Why Snapchat is a "Camera Company"</li> <li>How Snapchat is innovating in the augmented reality space</li> <li>Why they don't refer to people as "users"</li> <li>How to get discovered by more people on Snapchat</li> <li>How Snapchat intends to build interest in older demographics</li> <li>How marketers can leverage both paid and organic traffic from Snapchat</li> <li>The massive opportunity for marketers in augmented reality</li> <li>The spotlight function to get discovered and go viral</li> <li>The innovative technology that's changing the clothing ecommerce</li> <li>Gaming on Snapchat</li> <li>The difference between filters and lenses</li> <li>Exciting stuff in the works at Snapchat</li> </ul> <p><strong>Resources From Matt McGowan:</strong></p> <ul> <li data-stringify-indent="0" data-stringify-border="0"><a href= "https://snapchat.com">Snapchat</a></li> </ul> <p><strong>References and Links Mentioned:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.youtube.com/channel/UCWRvamSFVMx8l-J0y9ss1Iw"><span style="font-weight: 400;"> Subscribe To The YouTube Channel</span></a>