Massimo Chieruzzi - The Content Marketing That Made AdEspresso Successful

<p><span style="font-weight: 400;">We covered a lot on our show today with Massimo Chieruzzi, as he tells his story through the episode while pulling out lessons about content marketing and lead scoring. This episode is part comedy and a whole lot of insights and tactics about content marketing. You’ll hear about some of the pinnacle moments Massimo had while building AdEspresso, his content marketing strategies, his thoughts about startups and the ups and down of moving your business to a new country. We also talk about how he was able to build up AdEspresso in such a short time by doing a lot of split tests, with actionable information and sharing the data of what they found. They also created a giant swipe file, which anyone can make for their own audience. Now you have a page on your site that’s very attractive where you are aggregating information, getting a ton of backlinks without having to create a 5,000 word post.</span></p> <p><span style="font-weight: 400;">We also talk about his big exit from the company, and how so many have this idea they will exit, retire onto easy street, but that’s usually never the case. You’ll also want to check out Massimo’s manifesto he wrote which is all about revenue acceleration on his new venture,</span> <a href= "https://breadcrumbs.io/?utm_source=hustle+and+flowchart"><span style="font-weight: 400;"> Breadcrumbs.io</span></a><span style="font-weight: 400;">. There’s a lot of principles in there that pulls a lot of the nuggets he references, such as the value exchange. Once you’re done be sure to listen to our chats with</span> <a href= "https://evergreenprofits.com/lisa-buyer-social-media-branding-pr/"> <span style="font-weight: 400;">Lisa Buyer</span></a> <span style= "font-weight: 400;">and</span> <a href= "https://evergreenprofits.com/dan-norris-beer-branding-compound-marketing/"> <span style="font-weight: 400;">Dan Norris</span></a> <span style= "font-weight: 400;">for more tips and tactics on branding and building up a strong brand identity.</span></p> <p><span sty