Martin John - How to sell a price increase

<p>What happens when you make a price increase request?</p> <p>Martin talks us through the process a procurement professional will go through together with ways salespeople can deal with responses they might expect to get.</p> <p>Unsurprisingly as with most negotiations this comes down to good preparation as well as an ability to remain calm and keep emotions in check.</p> <p>An understanding of power dynamics and avoiding irritants becoming a major issue will also contribute to likely success.</p> <p>How confident are you in pushing your price increase through?</p>