Marshall Wilkinson.The Basic Principles of Negotiation. Episode 460 with The Real Brad Lea (TRBL)

<p><span style="font-weight: 400;">Marshall Wilkinson is a well-known sales and negotiation expert, coach, and consultant who has worked alongside some of the best executives and producers of renowned organizations in business. He has negotiated and facilitated billions of dollars in transactions on some of the largest construction contracts in New York City. NYC is known as being one of the most challenging construction markets in the world, Marshall has thrived in this arena for more than a decade. Having mastered the ins and outs of New York's construction and real estate scenes, he shares his in-depth knowledge and expertise with professionals in various industries through one-on-one coaching sessions. Marshall holds daily coaching and morning sales meetings for his clients. He also provides a Member Portal, which guarantees lifetime access to all audio recordings, videos, and workbooks as well as a community, for coaching clients to share insights and network. Coaching sessions, on any given day can vary from strategy, meeting preparation, cold calling roleplay, script-building, negotiation training, closing, accountability and metrics tracking.</span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, Marshall and Brad discuss all things bitcoin, blockchain, negotiation, and closing principles. Tune in and you WILL learn a massive amount!</span></p> <p> </p> <p><span style="font-weight: 400;">00:00 Intro</span></p> <p><span style="font-weight: 400;">03:30 Follow @realmarshallwilkinson</span></p> <p><span style="font-weight: 400;">04:30 Elon Musk and crypto</span></p> <p><span style="font-weight: 400;">13:00 Blockchain</span></p> <p><span style="font-weight: 400;">16:00 Negotiation</span></p> <p><span style="font-weight: 400;">18:00 “The power is with the seller.” - Marshall Wilkinson</span></p> <p><span style="font-weight: 400;">22:00 Bomb: “I don’t know if I don’t ask.” - Marshall W.</span></p> <p><span style="font-weight: 400;">29:00 Mancave idea</span></p> <p><span style="font-weight: 400;"