Marketing x Listening to Customers, with Nicholas Berkley-Gough | Sponsored by Adverity

<p style="margin:0in;font-family:Calibri;font-size:11pt;">In this episode I sat down with <a href='https://www.linkedin.com/in/nicholasberkleygough/'>Nicholas Berkley-Gough, Strategic Marketing Manager at CryptoEQ</a>. We discuss the importance of knowing your customers as a marketing organization, how to ask good questions to your customers, how Nicholas transitioned from Opera to retail management and marketing, using social listening data vs first party customer feedback, data storytelling, and managing your life like a business. The data visualization tool we mentioned in this episode is <a href='http://www.flourish.studio'>Flourish.studio.</a></p> <p style="margin:0in;font-family:Calibri;font-size:11pt;"> </p> <p style="margin:0in;font-family:arial;font-size:11pt;">This episode is sponsored by Adverity. Go to <a href='http://info.adverity.com/mxa'>info.adverity.com/mxa</a> to book a demo and learn more.</p> <p style="margin:0in;font-family:Calibri;font-size:11pt;"> </p> <p style="margin:0in;font-family:arial;font-size:11pt;text-align:center;">Join the discussion below! </p> <p style="margin:0in;font-size:11pt;text-align:center;"><a href='https://twitter.com/mxapodcast'>Twitter</a>          |          <a href='https://www.linkedin.com/groups/12544814/'>LinkedIn</a></p> <p style="margin:0in;font-family:Calibri;font-size:11pt;"> </p> <p style="margin:0in;font-family:arial;font-size:11pt;">Listen to more episodes on the <a href='https://mxa.podbean.com/'>Marketing x Analytics Homepage</a>. Transcribed episodes of Marketing x Analytics are available on <a href='https://app.podscribe.ai/episode/83484660'>Podscribe.com</a>. </p> <p style="margin:0in;font-family:Calibri;font-size:11pt;"> </p> <p style="margin:0in;font-family:arial;font-size:11pt;">All view are our own.</p>