Marketing with Josh Veach S18Ep7 - The Business Series

<p><span style="font-weight: 300;">What is marketing and why does it matter? If you feel you can provide a valuable service or product to others, how do you not only get that message out but demonstrate to your potential audience & customers that what you are selling is right for them? Josh Veach, CIO at Barbell Logic, joins Niki & Matt, to discuss marketing.</span></p> <p><span style="font-weight: 300;">Josh also runs a non-profit--</span><a href="https://goshout.love/"><span style= "font-weight: 300;">Go Shout Love</span></a><span style= "font-weight: 300;">--that designs and sells t-shirts, with the funds going to help families pay medical bills for their children with rare diseases. You can follow Go Shout Love on Instagram</span> <a href= "https://www.instagram.com/goshoutlove/"><span style= "font-weight: 300;">here</span></a><span style= "font-weight: 300;">. </span></p> <p><span style="font-weight: 300;">Matt and Josh met not through lifting or some business convention, but rather through being neighbors and sheltering from tornadoes.</span></p> <p><span style="font-weight: 300;">Josh’s house did not have a basement but Matt’s did, so Matt offered his basement in case of a tornado (and Josh and his family took him up on the offer). </span></p> <p><span style="font-weight: 300;">The friendship first entered the business realm when Matt needed to build a website for his gym, Strong Gym. Josh had begun to do pro bono work and eventually created a company of his own that worked on marketing and website development. </span></p> <p><span style="font-weight: 300;">Since then, Josh has become a full time employee at Barbell Logic, a member of the leadership team, and a crucial member of the team. </span></p> <p><span style="font-weight: 300;">Now, back to marketing.</span></p> <p><span style="font-weight: 300;">Most people focus on themselves and their business and forget to think about their audience and clientele, what value they are looking for, and what drives their decisions. </span></p> <p><span style="font-