Marketing the Olympics & the Unique Challenges for Brands During the Tokyo Games

Eric Bradlow, Host of SiriusXM's Wharton Moneyball and Wharton Professor of Marketing, talks about marketing during the Olympics and the challenges brands - and athletes - faced this year specifically due to Covid. This interview originally aired as part of Wharton Business Daily's Olympics special. <br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>