Marketing Tactics To Drive Business Growth with Yaniv Masjedi | Ep. #1090

Nomzy Stholly

32 min

Investing & Markets

Description

In episode #1090, we offer a clip from Eric’s conversation with Yaniv from our Marketing School Live event. Tune in to hear them discuss Yaniv’s method for success. TIME-STAMPED SHOW NOTES: <ul> <li>[00:52] Today’s Topic: A Conversation with Yaniv from Nextiva</li> <li>[01:30] <a href= "https://www.nextiva.com/">Nextiva’s</a> core product is business phone service.</li> <li>[01:50] They have a team of over a thousand people and compete with large companies all over the world.</li> <li>[02:06] They are making over $170 Million in annual revenue.</li> <li>[04:26] Affiliates are a big part of their business.</li> <li>[05:41] It’s a great way to put content out on high-domain-authority sites.</li> <li>[06:08] Being relentless is the thing that made Nextiva the success that it is.</li> <li>[07:50] When hiring, Yaniv focuses on three principles.</li> <li>[07:55] Hire people who are great at what they do.</li> <li>[08:26] Surround yourself with “doers”.</li> <li>[09:12] Don’t hire assholes.</li> <li>[10:02] Disney used to test people before the interview even began.</li> <li>[13:15] Nextiva launches products fairly often.</li> <li>[13:30] People don’t often leverage a LinkedIn takeover: simple video posts from your whole team on the same day.</li> <li>[14:45] G

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Episodes

Marketing Tactics To Drive Business Growth with Yaniv Masjedi | Ep. #1090

Nomzy Stholly

32:30