Marketing Strategy for Small Businesses

<p>In this episode we discuss what goes in to an effective small business marketing strategy:</p> <ul><li>Why it matters for every small business</li><li>What is at risk without a sound marketing strategy</li><li>What a well-thought out marketing strategy means for a small business in terms of execution and effectiveness of marketing</li><li>What does it mean to start each engagement with marketing strategy? </li><li>What is the risk of not having a marketing strategy in place?</li><li>Where do clients most often struggle when working on their marketing strategy?</li><li>Does working on a marketing strategy mean that all other activity stops until the strategy is 100% determined?</li><li>Why is differentiation so important to marketing strategy?</li><li>How do you determine what a client’s most valuable target clients are?</li><li>As marketing strategies, target markets and differentiation becomes clearer, how does this inform the rest of your marketing work?</li></ul>