Marketing Slow Times, Time Blocking, and Taking Care of Yourself with Chris Cotton [E070] - The Auto Repair Marketing Podcast

<p>This episode was born out of a question that was asked in our Facebook group, The Auto Repair Marketing Mastermind. The question was, “What are you doing to market around the slow times that happen around the holidays each year?” Join your host, Brian Walker, as he talks with Coach Chris Cotton about marketing through the slow times, time blocking, and taking care of yourself.</p><p>Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at <a href="https://repairpal.com/shops" rel="noopener noreferrer" target="_blank">https://repairpal.com/shops</a></p><p>Show Notes with Timestamps</p><ul><li>Marketing Strategies for Slow Times (00:01:17) Discussion on marketing strategies for the slower months in the auto repair business.</li><li>Importance of Car Count and Financial Stability (00:02:05) Highlighting the significance of optimizing car count and maintaining financial stability before focusing on marketing.</li><li>Planning Marketing for the Year (00:06:20) Advice on planning marketing strategies for the entire year, considering the peaks and valleys in business throughout different months.</li><li>Building equity in your marketing (00:06:52) Adjusting marketing strategies based on busy or slow times, focusing on SEO and trust-building tactics.</li><li>Optimizing marketing year-round (00:07:48) Questioning the need for holiday-specific marketing if everyday marketing is not optimized, emphasizing SEO and Google ads.</li><li>Lag time in marketing (00:10:09) Discussing the 60 to 90 day lag time in marketing campaigns and the importance of planning ahead.</li><li>The importance of communication with marketers (00:13:46) Discussion on the difficulty of shop owners finding time to communicate with marketers and the impact it has on marketing results.</li><li>Setting up appointments and follow-through (00:14:27) Conversation about the percentage of shop owners who make appointments but don't follow through, and the importance of timely follow-up for effective marketing.</l