Marketing like a Swiss Army Knife with Cassandra Jowett of PathFactory

<p>Cassandra Jowett is the Senior Director of Marketing at PathFactory, an intelligent content platform for B2B marketers. Cassandra is a “multi-disciplinary marketing swiss army knife” with more than a decade of experience, so she truly understands the challenges of marketing to marketers and the improvements to be made with content consumption.</p><p>0:00 Intro <br>1:15 Conversation begins <br>2:50 Swiss Army knife <br>5:20 Hiring team member <br>9:44 PathFactory <br>11:20 Marketing to marketers <br>14:30 Content consumption in B2B <br>20:00 Forms, engagement-based forms <br>26:38 Conversations with companies <br>32:04 Website of the Future <br>32:42 Outro </p><p>Get our newsletter and sign up to be on our <a href="https://www.meetfathom.com/sign-up">waitlist</a>!</p><p>Cassandra: |<a href="https://twitter.com/cassandrajowett">Twitter </a>| <a href="https://www.linkedin.com/in/cassandrajowett/">LinkedIn </a>| <a href="https://www.pathfactory.com/">Path Factory</a> <br>Follow Fathom:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a></p>