Marketing in the Age of AI: How to Stay Competitive with Mike Kaput [Ep.123]

<p><span style="font-weight: 400;">AI is poised to revolutionize the marketing and online business industries. It can increase your revenue, decrease your costs, and according to Mike Kaput, it could 100x your output in the next few years. </span></p> <p><span style="font-weight: 400;">Despite these benefits, many marketers and entrepreneurs are still hesitant to embrace AI.</span></p> <p><span style="font-weight: 400;">In this episode, Mike, the Director of Marketing at the AI Marketing Insitute, joins us to discuss the misconceptions, untapped potential, and use cases of AI in online business.</span></p> <p><span style="font-weight: 400;">He breaks down the various ways business owners can use AI to optimize their business, including how AI can help take solopreneurs to previously unachievable heights. We dig into how rapidly the AI industry is evolving and the steps entrepreneurs and marketers can take to ensure they don’t get left in the dust. According to Mike,</span></p> <blockquote> <p><em><span style="font-weight: 400;">“No matter who you are, or what you do, you’re going to have to <strong>start experimenting with AI</strong>.  Otherwise, you're going to see some pretty serious existential risks in your career, and in your business. The first thing to do is <strong>figure out how to make your content different</strong> than what a machine can output. Then, <strong>take that unique perspective and scale it using AI tools.</strong>”</span></em></p> </blockquote> <p><span style="font-weight: 400;">Mike also provides actionable advice on how to write killer AI prompts and how</span> <span style="font-weight: 400;">to use AI to improve your email open rates.</span> <span style="font-weight: 400;">We also address the common concerns surrounding AI, including the legal and ethical concerns surrounding the technology, and the various jobs that AI is likely to replace.</span></p> <p><span style="font-weight: 400;">Though there are some uncertain times ahead as we navigate an AI-influenced world, Mike maintains th