Marketing for Small Businesses by Adding Products with Christina Scalera {Ep 072}

Full shownotes: https://www.businessstraightup.com/072 How the heck can we diversify our income? As a service based business owner, it is something that I have been asked and considered myself as well as marketing for small businesses. I'm so excited for today's guest and the information that we have available today, because the struggle is REAL - am I right? I am super excited to be able to have this boss on my podcast today! Christina Scalera is an attorney and founder behind The Contract Shop - providing contract templates and legal paperwork for business owners without hiring an attorney. She now has an online course that teaches people how to take their service based businesses, and start selling digital products online. Marketing for small business owners can seem DAUNTING - so why add another thing to your never ending to-do list? Because having multiple streams of income is not only a smart move and how most millionaires get to where they're at financially, but in our current climate with the chaos around us - it is absolutely necessary. Having an online shop might seem kind of silly for a service based business owner, but think of some of the things that people ask you regularly for inside of your business, that you can be repurposing and selling online! Marketing for small business owners does NOT just mean social media or ads, you have so many options when it comes to sharing your business and your skills. Christina has a ton of ideas and has taken her online shop WAY past what she ever thought was possible, I can't wait for you to listen in on Christina's expertise!