Marketing and Gaming with Chris Erb

<p><strong>In this Marketing Over Coffee:</strong><br /> Learn about how the CEO and Founder of gaming agency TripleClix is marketing in the category that dwarfs all others</p> <p><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC778.mp3">Direct Link to File</a></p> <p>Brought to you by our sponsor: <a href= "https://linkedin.com/moc"><strong>LinkedIn</strong></a> and <a href="https://themailworks.com/moc"><strong>The Mailworks</strong></a></p> <p>Starting at GameWorks</p> <p>"Work on the things you want to work on"</p> <p>Wizards of the Coast - Pokemon, Magic the Gathering, D&D</p> <p>Riding the Pokemon rocket to $1B a month and 3rd Edition of Dungeons & Dragons</p> <p>Getting recruited over to EA Madden</p> <p>Bringing the theatrical moment to gaming</p> <p><strong>7:14 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts <a href= "https://themailworks.com/moc">themailworks.com/moc</a></strong></p> <p>Over to Legendary Pictures</p> <p>9 years ago taking the leap to start the first gaming agency</p> <p>Working with Xbox, Activision, Kellogg's, Nestle, Duracell</p> <p>Getting Doritos involved with Madden Covers</p> <p>XBox and Porche, OPI - Gaming 52% Male 48% Female, Average age 31-32</p> <p>220 million people watched a Disney movie last year, 230 million people logged into Fortnite last month</p> <p><strong>18:56 LinkedIn</strong> – <strong>We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: <a href="https://linkedin.com/MOC">Click here to get a $100 for your first campaign!</a></strong></p> <p>What channels are the most active for gamers and where do the brands need to be?</p> <p>Figuring out the value offering for the consumer</p> <p>Where's VR on the horizon?</p> <p>The Gears of War / Diablo 4 conne