Marketing 102: How to get your message out there

We often get asked by entrepreneurs what the best way is to advertise on a budget. In this week's podcast Alan and Bhairav discuss: How do you execute a marketing strategy on a shoe string budget? What do you need to be saying to your audience? What makes a good story for your business? What channels should you be using to speak to your audience? Is a direct approach better to an indirect approach? How do you develop and refine your approach to customers?