Mark Irvine on the State of Marketing

<p><strong>In this Marketing Over Coffee:</strong><br /> Learn about Ad Campaign Management, Lockdown Activity, Smart Bidding, and more!</p> <p><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC619.mp3">Direct Link to File</a></p> <p>Brought to you by our sponsor: <strong id= "docs-internal-guid-69567b36-7fff-5c1b-0477-4bd226c62759">TrustInsights</strong></p> <p>Mark is the Director of Strategic Partnerships and Former Sr. Data Scientist at <a href= "https://www.wordstream.com/moc">WordStream</a></p> <p>When do you reach a point where you need to add a tool to manage your ad campaigns?</p> <p>The seven tasks you need to focus on every week</p> <p>What level of spend triggers the need for a tool?</p> <p><strong id= "docs-internal-guid-69567b36-7fff-5c1b-0477-4bd226c2">7:46 <a href= "https://www.trustinsights.ai/analyticsformarketers">Join the Trust Insights Analytics for Marketers Slack Group!</a></strong></p> <p>Smart bidding vs. Manual bidding</p> <p><a href= "https://www.wordstream.com/covid-19-marketing-resources?camplink=moc"> WordStream Covid-19 Resource Page</a></p> <p>Impact of the pandemic</p> <p>25% searches are "never before"</p> <p>Services are back in style</p> <p>The fallacy of sitcom apartments</p> <p>Sign up for the <a href= "https://www.marketingovercoffee.com/newsletter/">Marketing Over Coffee Newsletter</a> powered by DotDigital to get early access!</p> <p><a href="https://amzn.to/2SRXiwF">Buy The MoC Playbook now!</a></p> <p>Get episodes early, get the back catalog - <a href= "https://itunes.apple.com/us/app/marketing-over-coffee/id362336423?mt=8"> get the app for iOS</a>! Or <a href="http://amzn.to/2oBWEbT">for Android</a></p> <p>Our theme song is Mellow G by Fonkmasters.</p>