Marcus Luer – Do Not Go Global Before You Test Your Product Locally

<p><a href="https://www.linkedin.com/in/marcusluer/" rel="noopener noreferrer" target="_blank"><strong>Marcus Luer</strong></a> is Asia’s #1 Sports Marketing Entrepreneur and the Group CEO of<a href="https://totalsportsasia.com/" rel="noopener noreferrer" target="_blank"> Total Sports Asia (TSA)</a>, Asia’s global sports marketing agency, which he founded 23 years ago in Kuala Lumpur, Malaysia.</p><p>Marcus is a sought-after industry expert and speaker and has been featured on CNBC, BBC News, Bloomberg Asia, regularly presents at major global sports conferences, and has contributed to many international newspapers and industry magazine articles. He recently launched his<a href="https://marcusluer.com/podcast/" rel="noopener noreferrer" target="_blank"> Sports Entrepreneurs Podcast</a> series featuring top sports executives and entrepreneurs from around the world.</p><p>&nbsp;</p><p class="ql-align-center"><strong>“Pivoting is important, but I think you also got to be careful not to distract yourself too much.”</strong></p><p class="ql-align-center">Marcus Luer</p><p>&nbsp;</p><h2><strong>Worst investment ever</strong></h2><p>Inspired by Netflix, Marcus started his own over the top platform SportsFix. SportsFix is a live sports streaming platform. He felt very confident about this platform because he knew the sports industry in and out. Given his over 20 years of experience, he knew where to buy content and what the audience was looking for.</p><h3><strong>Launching the platform with confidence</strong></h3><p>Marcus put a team together, put in some of his money into the platform, and even brought external investors. He launched the platform in 2018, believing it would be a gamechanger. SpotsFix was at first available in Malaysia, and then after about eight months, it launched in Indonesia.</p><h3><strong>Why this very good idea never succeeded</strong></h3><p>While SportsFix was and remains a good idea, Marcus and his team made a couple of mistakes that crippled the idea.</p><p>Marcus and his team did not underst