Managing Price Changes: Getting the Right Price for Your Products and Services with José Vela

<p><strong>José Vela</strong> is the Director of Pricing at <a href="https://www.spandex.com/">Spandex</a> Barcelona, known as one of the leading suppliers of graphics and digital materials worldwide. He is a strategic and business savvy leader who empowers business development and profitability improvements for global businesses, with an expertise in directing international trade, manufacturing, and services operations. José moved into pricing after having a General Manager's role.</p> <p>In this episode, José talks about the importance of getting the right price in selling your services as he relates it to the change and value you’re providing to your customers.</p> <p> </p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li>Understand why it’s a must for you to be able to price your products and services right in relation to winning more deals even at a high price;</li> <li>Discover how experience adds up to a pricing person’s credibility, therefore, resulting to high rates of success in sales; and</li> <li>Find out how necessary it is for you to think like your customers in order to provide the best value in the market.</li> </ul> <p> </p> <p><strong>“You need to be able to analyze your own data in order to identify where your margin, your profitability is, what are the leakages, and then you need to act on them.”</strong></p> <p><em>– José Vela</em></p> <p> </p> <p><strong>Topics Covered:</strong></p> <p>01:49 – Getting into the world of pricing: Winning more deals through knowing the right price</p> <p>05:52 – General managers providing more credibility to the table and being able to demonstrate success through experience</p> <p>09:00 – The value being present on the extended product; thinking like the customers</p> <p>13:15 – Building the analytics capability to prove the impact of pricing decisions</p> <p>16:49 – Why list prices matter so much</p> <p>18:00 – How to effectively manage list prices in relation to the benchmarks</p> <p>23:07 – José’s piece of pricing advice for today’