Management Research: Motivation - Dynamism in Hygiene Theory of Motivation

<p>Welcome, dear students, friends, and colleagues, to the next episode of my podcast!</p> <p> </p> <p>Today, I continue talking about the #Hygienethory or the 2-Factor #theoryofmotivation by Herzberg. In his paper in 1974, Herzberg showed that the initially proposed two factors of #dissatisfaction and #motivation are contingent on the type of activity (e.g. assembly line has a completely different motivational profile than a consultancy) as well as on the external factors. A #hygieneshock as a rapid change of #topmanagement or #mergers and #acquisition will make some elements from the dissatisfaction factor to motivators. A longer crisis, such as #covid-19 or #ukrainewar might lead to a hygiene crisis. This is, by the way, the aspect that we are going to talk about in the next episode.</p> <p> </p> <p>Enjoy, #comment, #share, and #subscribe - it does matter!</p> <p> </p> <p>Best</p> <p>Eugene (Yevgen)</p>