Making the plant-based diet convenient - Martin Holden-White of Grubby

<p>Martin Holden-White, the founder of Grubby, (one of the highest-rated recipe kits in the UK) is on a mission to make plant-based cooking more accessible across the world.<br/><br/>In today’s episode, we discuss how he built his company from the ground up.</p><p><b>EPISODE HIGHLIGHTS</b></p><ul><li>[00:30] Martin&apos;s personal background &amp; journey</li><li>[02:30] The inception &amp; launch of Grubby (Before COVID hit)</li><li>[04:20] The relaunch of Grubby</li><li>[05:56] Competing with big players in the D2C space</li><li>[07:39] Weaving sustainability into your business operations</li><li>[09:30] Giving investors an idea to buy into</li><li>[11:56] Getting the right investors for your startup</li><li>[13:02] How to use angel fundraising &amp; investment crowdfunding effectively</li><li>[15:00] How to keep crowdfunding investors involved as advocates for your business</li><li>[16:07] Grubby: From initial growth to profitability</li><li>[18:39] Identifying your initial customer segment &amp; scaling further as an early-stage founder</li><li>[21:43] Marketing &amp; Positioning: Messaging for different customer segments</li><li>[22:40] The biggest challenge Martin faced as a founder</li><li>[25:00] Importance of having a support system as an early-stage founder</li><li>[26:25] Martin&apos;s advice on how to structure your life as a founder</li><li>[30:35] Martin&apos;s advice for startups looking to become a B Corp</li><li>[33:10 ] Grubby&apos;s 10-year vision</li></ul><p><b>KEY LESSONS &amp; QUOTES</b></p><ul><li>“Relentlessly seek feedback” [3:08]</li><li>“Look for investors that you really get along with. They don’t just care about the money - it’s more about how they can help and be a mentor to you” [3:42]</li><li>“Sustainability isn’t the cheapest thing to do, but customers hold value in it - that’s why they buy into our product &amp; mission” [7:55]</li><li>“The early stages as a founder is just about getting as much traction as you can ” [10:21]</li><li>“In that early stage, when there’s very little