Making the pivot upmarket with ScreenCloud’s Mark McDermott

<p><strong>Key Points:</strong></p><ul> <li>How ScreenCloud came to be (01:11)</li> <li>Mark describes the early competitive landscape of digital signage (03:07)</li> <li>My opinion on how low-cost copycats could improve their messaging (04:33)</li> <li>I explain why becoming irrelevant is a bigger risk than making a mistake (07:10)</li> <li>ScreenCloud’s approach to content marketing (08:11)</li> <li>My thoughts on why evangelizing category over product in a new category can help you win (09:10)</li> <li>Why Mark knew moving upmarket was the right move for ScreenCloud (12:38)</li> <li>I address the advantages of strategic pivots (14:09)</li> <li>Mark goes through ScreenCloud’s acquisition channels (17:02)</li> <li>Mark explains the moats ScreenCloud is relying on to stay competitive (19:52)</li> <li>I unpack why brand marketing is importing for targeting out-of-market customers (21:58)</li> <li>Mark predicts what consumer behavior will look like in 10 years (26:13)</li> <li>Wrap up (27:57)</li> </ul><p><strong>Mentioned:</strong></p><p><a href="https://www.linkedin.com/in/mhmcdermott/?originalSubdomain=uk">Mark McDermott LinkedIn</a></p><p><a href="https://twitter.com/mr_mcd">Mark McDermott Twitter</a></p><p><a href="https://screencloud.com/">ScreenCloud</a></p><p><a href="https://howtowin.transistor.fm/episodes/with-appcues-jackson-noel">Educating your target market with Appcues' Jackson Noel</a></p><p><a href="https://www.linkedin.com/in/yaminirangan/">Yamini Rangan LinkedIn</a></p><p><a href="https://www.linkedin.com/in/pauljdarcy/">Paul J. D’Arcy LinkedIn</a></p><p><a href="https://www.hubspot.com/">HubSpot</a></p><p><a href="https://miro.com/">Miro</a></p><p><br><strong>My Links:</strong></p><p><a href="https://twitter.com/peeplaja">Twitter</a></p><p><a href="https://www.linkedin.com/in/peeplaja/">LinkedIn</a></p><p><a href="https://peeplaja.com/">Website</a></p><p><a href="https://wynter.com/">Wynter</a></p><p><a href="https://speero.com/">Speero</a></p><p><a href="https://cxl.com/">CXL</a></p>