Making bigger promises, so you can charge more, and close more deals.

<p>Brad: If you're not scared, like if you're not making a promise that makes you go "Jeez! Can I say that?" You're probably not making a big enough promise. Welcome to Breaking Down Your Business Episode 343.</p> <p>Jill: Yes it is.</p> <p>Brad: [crosstalk 00:00:15].</p> <p>Brad: I'm [Brad 00:00:18] from Anchor Advisors.</p> <p>Jill: I'm [Jill 00:00:21] from the Founding Moms.</p> <p>Brad: How's the eggnog going?</p> <p>Jill: It's delightful and delicious.</p> <p>Brad: Do you want some? Do you have some left over for tonight?</p> <p>Jill: We'll see. We'll see. I don't know. I don't know. It's delicious. It's delicious. Are you going out tonight?</p> <p>Brad: No.</p> <p>Jill: Partying?</p> <p>Brad: Amateur hour.</p> <p>Jill: What? But it's going to be a whole new year in like a couple of hours.</p> <p>Brad: It is, yeah. And I'll be asleep.</p> <p>Jill: All right.</p> <p>Brad: Because I'm... Whatever.</p>