Making B2B marketing less boring with Jason Bradwell

<p>Jason Bradwell, creator of newsletter “B2B Bite” and podcast “B2B Better,” is on a mission to make B2B marketing less boring. Jason is against outdated and ineffective marketing that relies on vanity metrics and collecting as many emails as possible. Rather, marketers should focus on creating killer content and building trust-worthy relationships. </p><p>0:00 Intro <br>1:16 Conversation with Jason <br>2:30 Twitter <br>6:35 Ethos on marketing <br>9:00 Quality over quantity <br>13:00 Setting tangible goals <br>16:00 Jason’s podcast and newsletter <br>21:02 Time for change <br>25:30 Trust and instincts <br>30:20 Employee advocacy <br>36:15 Outro</p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a></p><p>Follow Jason | <a href="https://twitter.com/JasonRBradwell">Twitter </a>| <a href="https://www.linkedin.com/in/jason-bradwell-40b45751/">LinkedIn </a>| <a href="https://b2bbite.substack.com/">Newsletter </a>| <a href="https://b2b-better.buzzsprout.com/">Podcast</a> <br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a>   <br> </p>