Make Your Brand Stand Out, Fight Sameness, & Be Genuinely Different

<p>In the world of marketing sameness, where brands copy each other and play it safe, how do you genuinely differentiate yourself?&nbsp;</p> <p>Peep Laja is the founder of CXL Institute, an in-depth marketing training program. In this episode, he explains how your brand can stand up, stand out, and be different.</p> <p><strong>We covered</strong></p> <ul> <li>The reason why the only difference between most companies is the logo</li> <li>How differentiation can be achieved by one strong thing or a combination of lots of smaller things</li> <li>The consequences of sameness in your business</li> <li>Which differentiations are not worth the investment</li> <li>How to define a position in the market</li> <li>Why you want to attract a certain group and repel another</li> <li>Using differentiation to give potential customers a reason to choose you</li> <li>Thinking actively about how you are influenced</li> </ul> <p><strong>Resources</strong></p> <ul> <li><a href="http://cxl.com/institute/#_r_louis53">CXL Institute</a></li> <li><a href="https://www.copytesting.com/">Copytesting</a></li> <li><a href="https://www.optimizely.com/">Optimizely</a></li> <li><a href="https://vwo.com/">VWO</a></li> <li><a href="https://www.convert.com/">Convert.com</a></li> <li><a href="https://www.symplify.com/conversion/home">SiteGainer</a></li> <li><a href="https://geni.us/differentiateordie">Differentiate or Die - </a>Jack Trout and Steve Rivkin</li> <li><a href="https://geni.us/battlemind">Positioning - Al Ries and Jack Trout&nbsp;</a></li> <li><a href="https://geni.us/obviouslyawe">Obviously Awesome - April Dunford</a></li> <li><a href="https://geni.us/playbigger">Play Bigger</a>&nbsp;&nbsp;</li> <li><a href="https://www.gainsight.com/">Gainsight</a></li> <li><a href="https://www.codecademy.com/">Codeacadamy</a></li> <li><a href="https://www.linkedin.com/learning/">Linkedin Learning</a>&nbsp;</li> </ul>